When someone asks an AI assistant where to get acupuncture, does it name your clinic?

Ask an AI assistant where to find an acupuncturist or a traditional Chinese medicine practitioner, and its answer names a few clinics. Get Indexed asks AI engines questions like that about your area, shows you whether your clinic is one of them and which clinics are named instead, and gives you the fixes for your site. Your College's rules on patient comments reach past your own site, and its fee rules are under review, so this page sets out both with their sources.

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Questions our scan asks about acupuncture and TCM clinics

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

"Can you recommend an acupuncturist in Markham?"
"I need a TCM practitioner near Richmond Hill. Who should I see?"
"What should I look for when choosing an acupuncturist in Markham, and who would you suggest?"
"Which clinic in Markham offers cupping?"

What we check for acupuncture and TCM clinics

In the implementation kit: Person markup for the practitioners named on your site, with the doctor title left off a name and a note saying why.
With your clinic's details on file (Audit + Advisor and Ongoing Advisor): LocalBusiness markup for your clinic in the kit. Save a category such as acupuncture or traditional Chinese medicine, which the kit reads as this profession.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

Patient comments, on your site and off it

The College's standard says "Members may not post patient (or former patient) testimonials, comments or pictures", and that "Even if information is anonymized, it can still qualify as a testimonial." It goes further than your own site: "If the member becomes aware that a testimonial about the member is on another site not controlled by the member, the member must make all reasonable efforts to have the testimonial removed."

Our reading: a TCM or acupuncture clinic's site carries no rating widget, no star badge, no quoted patient comment, even unnamed, and no before and after pictures, and nothing asks patients to rate you anywhere.

Fee rules under review

When we read the College's homepage on October 31, 2026, it listed a "Consultation on proposed revisions to two Standards of Practice (Fees and Billing, and Infection Control)" dated September 21, 2026. The fee rules below are from the standard in effect since April 2021 and may change; check the College's current standard before you change your fee page.

Your college's advertising rules, and how we work within them

The College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

Testimonials, comments and photos

The Standard reproduces paragraph 30 of the misconduct regulation (O. Reg. 318/12): "Using or permitting the use of a testimonial from a patient, former patient or other person in respect of the member's practice." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)
"Members may not post patient (or former patient) testimonials, comments or pictures." "members may not provide before and after pictures of how one's services improve a patient's appearance as this is inherently misleading and unverifiable." "Even if information is anonymized, it can still qualify as a testimonial." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)
"If the member becomes aware that a testimonial about the member is on another site not controlled by the member, the member must make all reasonable efforts to have the testimonial removed." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)

Claims about treatment

"Refrain from guaranteeing a certain result." The College's example: "members must not state that receiving acupuncture will increase their chance of successful conception." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)
Paragraph 28, as the Standard reproduces it: "Making a claim about a remedy, treatment, device or procedure other than a claim that can be supported as reasonable professional opinion." And: "any claim about a remedy, treatment, device or procedure must be factual and verifiable." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)

Titles and names

"Members may not use titles that infer expertise or a specialty." Among the titles ruled out are "Pediatric", "Gynecological", "Chief", "Senior" and "Head" acupuncturists or TCM practitioners. (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)
The protected designations: "R. TCMP, Traditional Chinese Medicine Practitioner and/or Acupuncturist" and "R. Ac, Acupuncturist". And: "Members of this College may not use the title of Doctor." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)
Practitioners advertise in their College-registered name; where a common name is used, "the legal name must also be present", in every language, Chinese-language advertising included. (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)
RHPA s. 33 (1): "Except as allowed in the regulations under this Act, no person shall use the title "doctor", a variation or abbreviation or an equivalent in another language in the course of providing or offering to provide, in Ontario, health care to individuals." No current class of the College's registration carries the title (O. Reg. 27/13, Registration: https://www.ontario.ca/laws/regulation/130027). (Ontario e-Laws, Regulated Health Professions Act, 1991, checked on October 31, 2026)

Fees and packages

Members "must post a written fee schedule". "Members must not offer or give a reduction in fees for prompt payment." "They must not depart from their set fee schedule unless they and the patient have agreed on the reasons for doing so before providing the service." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Fees and Billing (effective April 2021), checked on October 31, 2026)
"Members may not charge fees for a package of services." (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Fees and Billing (effective April 2021), checked on October 31, 2026)

Who answers for your website

Advertising by employees and marketing consultants is the member's responsibility, and requests for changes should be made "(in writing)". (College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario, Standard for Advertising, checked on October 31, 2026)

How we work within them: advertising by marketing consultants is your responsibility under the Standard, so with Ongoing Advisor each change to your wording comes to you to approve first, and you can ask for a change in writing. The kit gives a TCM or acupuncture clinic no request for ratings and no rating markup, and drops the common claim wording it recognises (listed below).

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What the kit does for acupuncture and TCM clinics

No review request. The College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario bans testimonials, even anonymized ones, and expects members to have testimonials about them on other sites removed.
Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
Practitioner markup without the doctor title on a practitioner's name, with a note saying why.
The kit does not check job titles for "Senior", "Chief", "Head" or "Pediatric", or your fee page for packages of treatments. Check your team and fee pages for them yourself.
It adds no photos, so no before and after pictures, and its claim check reads English wording only, so check pages in Chinese or another language yourself.

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Implementation kit

$950USD

One-off. No subscription.

Your site crawled and checked, up to 500 pages
An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
Paste-ready JSON-LD for what your pages show
Rewritten titles and meta descriptions where they need it
Priority fixes, in the order to make them
An llms.txt draft if yours is missing or incomplete
PDF export you can hand to whoever owns the site

What's included in the implementation kit

Start with the free scan

Audit + Advisor

$1,500USD

One-off. No subscription.

Everything in the implementation kit, AI visibility check included
A 45-minute call once your kit is ready, to go through it together
Bring whoever maintains the site
A re-check about 30 days later: your site audited again and the AI visibility check run again
A written "what changed" after the re-check: what is fixed, what is new, and what to do next

What's included in Audit + Advisor

Start with the free scan

Ongoing Advisor

$600USD / month

3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.

The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
Your site re-audited every month
A written review each month: what changed since last month and the next three things to do
A 30-minute call each month
The Starter plan: mention tracking, your locations and the AI visibility check on your audits

For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.

What's included in Ongoing Advisor

Ask about Ongoing Advisor

Works with Wix, Squarespace and WordPress

Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.

Your fixes stay yours

The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.

Questions from acupuncturists and TCM practitioners

Can we quote a patient if we leave their name off?

No. The College's standard says "Even if information is anonymized, it can still qualify as a testimonial." and "Members may not post patient (or former patient) testimonials, comments or pictures." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

What do we do about patient comments on other sites?

The standard says "If the member becomes aware that a testimonial about the member is on another site not controlled by the member, the member must make all reasonable efforts to have the testimonial removed." The kit asks no patient to post one. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we sell a package of five treatments?

Not under the fee standard in effect when we read it: "Members may not charge fees for a package of services." The College's homepage listed a consultation on revisions to its fee standard, dated September 21, 2026, so check its current version. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can a practitioner's title say Senior Acupuncturist?

No. The standard says "Members may not use titles that infer expertise or a specialty", and names "Chief", "Senior" and "Head" among them, as well as "Pediatric" and "Gynecological". (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our TCM practitioners use the doctor title?

No. The standard says "Members of this College may not use the title of Doctor." RHPA s. 33 allows a future class of the College's members to use it, but the registration regulation has no such class. The kit leaves the title off a practitioner's name in its markup and says why. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our site say acupuncture helps with fertility?

Not as a promised result. The College's own example: "members must not state that receiving acupuncture will increase their chance of successful conception." A claim about a treatment "must be factual and verifiable." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

See whether AI engines name your clinic.

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