What is in the implementation kit, and what do you do with it?

What is in the kit

Every kit has these sections:

• Start here. At most 5 things to do first, broken measurement first, each with a line for who does it and by when.
• The plan. The rest of the fixes in the order to make them, grouped by week, with the time each week's work takes and how long each kind of change usually takes to show.
• What this audit cannot show. What the audit had no access to (your Google Search Console, Google Analytics, Google Business Profile and Bing Webmaster Tools data), and why that means unknown, not zero.

These sections depend on what your site gives us. Each one says when it appears, and a kit without it simply leaves it out:

• Findings. Every issue the audit found on your site, most serious first, with every page it was seen on.When the audit finds issues on your site.
• AI visibility. The AI visibility check: up to 5 questions about a business like yours, how many of each engine's answers named you, and who they named instead. If your site had a check in the 7 days before, the kit uses that one, with its date.When the check runs on your audit. If it cannot run, the kit says so and estimates nothing.
• Structured data, ready to paste. Code blocks for your clinic, its services, its practitioners (with the credentials written beside their names), its questions and answers, and its breadcrumbs. Every value in them was found on your site, in your public listings or, with an account, in the details you saved. Anything only you know is listed under the block to fill in, never filled with a guess.When your pages give a block what it needs: practitioner markup when your site names its practitioners, question-and-answer markup for pages that already show questions and answers.
• Steps for your site builder. Where to paste each block in that builder.When your pages show they were made with WordPress, Squarespace, Wix or Webflow.
• Titles and meta descriptions. Rewritten titles and meta descriptions for up to 20 pages, the ones where it pays off most first. They are written to add no credentials or claims your site does not already make. For a health clinic the kit also leaves out the common claim wording it recognises; no word list catches every phrasing, so check the rest against your college's current standard. Your clinic's name, address and phone as the kit has them are not read as claim wording, and the kit says how many rewrites it left out and why.When a page's title or meta description needs work.
• Review requests. Steps for asking patients for a review, and a ready-to-send request with your Google review link.When customers come to you in person. For a health clinic, only for a physiotherapy clinic whose addresses, as the kit reads them, all show it is in Ontario, whose category or page titles say it is physiotherapy, and whose site names no practitioner or service of another health profession, nor mentions one in a page title or heading, even in passing (such as massage therapy, chiropractic, osteopathy, psychology or medicine, a medical or walk-in clinic included, and a service card or heading that is only another profession's name, such as "Massage" or "Acupuncture"), because Ontario's physiotherapy college allows genuine, unpaid patient testimonials and links to review sites. Any other clinic's kit leaves the steps out and says why. In Ontario the reason is its college's rule on testimonials or reviews, or that we could not confirm asking is allowed; for a site that names more than one health profession, even in passing, it is each college's, with the kit's wording kept to the strictest of their rules; for a practice of one profession our research does not cover, such as a medical clinic, the kit names that profession and its college; when we cannot tell the profession, the kit says so. Outside Ontario, or when the kit cannot read the province from every address it reads (or two of them disagree), the kit names no college and says to check your regulator's rules. A business that is not a health practice gets the steps: a page or heading about a health topic does not make it one. What does: its name, home page, category or schema type naming a health profession, a practitioner's title or credential, two page titles that each name a health profession, or one such title and a service only that profession offers. A business whose own category or schema type is a law firm, gym, spa, salon, food business or shop is one only with its name or home page naming a health profession, a health category or type, or a practitioner's title or credential; so is any other business whose own type or category plainly is not a health practice (a daycare, an insurer, a garage, a hotel). An animal clinic does not, nor does any site that names veterinary care: we have not checked the veterinary regulator's rules, so its kit leaves them out and says so. The steps are for your booking system when we find it on your site (Jane App, Cliniko, Acuity Scheduling, Calendly, Mindbody, SimplePractice, Noterro or Owl Practice), and the ready-to-send request comes when we match your Google listing with confidence.
• Your listings. Your name, address and phone number compared with your Google listing and, for a clinic in Canada, with Medimap, RateMDs and other directories that fit your trade, as Google search results show them, with a fix for each listing that differs.When customers visit you in person and your site gives one clear name, address and phone number.
• Your Google reviews. Your Google rating, review count, reviews in the last 90 days and the share of recent reviews you replied to. For a clinic in Canada, beside up to three other businesses AI engines named instead of you, when they named any. Not part of any score.When customers visit you in person and we find your Google listing.
• Facts to confirm. Details that are not settled yet, each with where we saw it and when. A detail no source settles stays out of the code blocks until you confirm it. Where the platform that publishes a detail settles it (your Google listing, for its own details), the block uses that value and the kit lists the source that disagrees.When sources disagree about a detail, or only a source other than your own site states it.
• What the engines actually said. Real answers from the engines, quoted in full, each with its date and whether it named you.When there are answers from the last 45 days to quote.
• An llms.txt draft. An optional llms.txt file that lists your pages, or the pages to add to the one you have. When it leaves a page out, or proposes no file, it says why.When your site has no llms.txt, or the one it serves is missing pages.

A real example: our own site

This is what the kit found on our own site before we fixed it on November 6, 2026. We built it for getindexed.ai from a free scan of 13 pages on October 31, 2026.

Our site isn't a clinic patients visit, so the sections that need one (Review requests, Your listings, Your Google reviews) aren't in it. Below are two findings and what the kit gives for each, copied from the kit unchanged.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "getindexed.ai",
      "item": "https://getindexed.ai"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "What is answer engine optimization (AEO)?",
      "item": "https://getindexed.ai/what-is-aeo"
    }
  ]
}
</script>

How it arrives

Within 3 business days of paying. We audit your site and build the kit, and a person reads it before it is sent. You get an email with a link to your private report page, where you can download the same report as a PDF to pass on.

What we need from you

Only your site's address and the email address you pay with. Checkout asks for both. We need no login, password or access to any of your accounts.

Who makes the changes

You do, or your web person. The kit is written for someone who can edit your site but is not a developer: most fixes are a title, a description or a block of code pasted into your site builder.

If you would rather have the changes made for you, Ongoing Advisor does that every month. How the advisor works.

Questions about the kit