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When someone asks an AI assistant where to get custom orthotics, does it name your foot clinic?

When an AI assistant is asked where to see someone about heel pain, an ingrown toenail or orthotics, its answer names a few clinics. Get Indexed asks AI engines questions like that about your town, shows you whether your clinic is among them and which clinics are named instead, and gives you the fixes for your site. Of the six professions' colleges we read together (chiropody, naturopathy, psychotherapy, acupuncture, dietetics and kinesiology), the College of Chiropodists of Ontario has the strictest wording on claims of superiority, on the words a practitioner may use for their expertise, and on promises about results, and it has a rule on how you pay a marketer, so this page sets out each with its source.

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Questions our scan asks about chiropody and podiatry clinics

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

  • "Can you recommend a chiropodist in Barrie?"
  • "I need a chiropodist near Innisfil for an ingrown toenail. Who should I see?"
  • "What should I look for when choosing a chiropodist in Barrie, and who would you suggest?"
  • "Which clinic in Barrie offers custom orthotics?"

What we check for chiropody and podiatry clinics

  • In the implementation kit: Person markup for the practitioners named on your site, with the doctor title left off a chiropodist's or podiatrist's name and a note saying why.
  • With your clinic's details on file (Audit + Advisor and Ongoing Advisor): LocalBusiness markup for your clinic in the kit. Save a category such as chiropody clinic or podiatry clinic, which the kit reads as chiropody and podiatry.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

How you pay us

The College's standard says: "Do not engage in advertising promotion that would result in the sharing or splitting of fees or payments to a third party that relate to the amount of business that you obtain as a result of an advertising or marketing campaign."

Our prices are flat fees: one price for each audit and a fixed monthly fee for Ongoing Advisor, the same whatever happens to your bookings. We never charge per lead, per patient or by results, and we will not offer a chiropody or podiatry clinic any such arrangement.

Your college's advertising rules, and how we work within them

The College of Chiropodists of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

Testimonials

Claims, comparisons and equipment

The word specialist

Titles

  • "Registrants must clearly identify their title (Chiropodist or Podiatrist) on any advertisement." (College of Chiropodists of Ontario, Practice Standard: Advertising (2025), checked on October 31, 2026)
  • "Chiropodists and podiatrists are not permitted to use the title "doctor" … In any form of advertisement or promotion." A podiatrist may spell out the degree, Doctor of Podiatric Medicine, as a qualification: "You must, however, use the title "Podiatrist" in the advertisement." (College of Chiropodists of Ontario, Guideline: Use of the Title "Doctor", checked on October 31, 2026)
  • RHPA s. 33 (1), with no exemption for chiropodists or podiatrists in s. 33 (2) or in O. Reg. 201/23 (O. Reg. 201/23, Use of Doctor Title: https://www.ontario.ca/laws/regulation/230201): "Except as allowed in the regulations under this Act, no person shall use the title "doctor", a variation or abbreviation or an equivalent in another language in the course of providing or offering to provide, in Ontario, health care to individuals." (Ontario e-Laws, Regulated Health Professions Act, 1991, checked on October 31, 2026)

Fees, giveaways and paying a marketer

How we work within them: we charge flat fees, never a payment tied to the business a campaign brings you. The kit gives a foot clinic no request for ratings, no rating markup and no giveaway, and drops the common claim wording it recognises (listed below). With Ongoing Advisor you approve each change first.

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What your site should tell patients

Facts patients need, from official pages. Words in quotation marks are the page's own; the rest is our summary.

  • "OHIP covers between $7-16 of each visit to a registered podiatrist up to $135 per patient per year, plus $30 for x-rays. You will need to pay for the remainder of the cost of each visit." And: "Surgeries performed by podiatrists are not covered by OHIP." (Government of Ontario, What OHIP covers, checked on October 31, 2026)

Say on your site whether each practitioner is a chiropodist or a podiatrist, since the OHIP payment above is for a visit to a registered podiatrist, and what a visit costs a patient, so they know what to ask OHIP or their insurer before booking.

What the kit does for chiropody and podiatry clinics

  • No review request. The College of Chiropodists of Ontario's advertising standard bans "any testimonial" in advertising.
  • Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
  • Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
  • Practitioner markup without the doctor title on a practitioner's name, with a note saying why.
  • In the kit's wording, every sentence using the word "specialist" is left out unless it says someone is not one, so "foot specialist" goes too, although the Standard permits it beside the title Chiropodist or Podiatrist.
  • The kit does not check for equipment brand names, such as a laser's or a shockwave device's, for medical terms a patient may not follow, or for wording that only praises the clinic. Check your service pages for them yourself.

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Implementation kit

$950USD

One-off. No subscription.

  • Your site crawled and checked, up to 500 pages
  • An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
  • Paste-ready JSON-LD for what your pages show
  • Rewritten titles and meta descriptions where they need it
  • Priority fixes, in the order to make them
  • An llms.txt draft if yours is missing or incomplete
  • PDF export you can hand to whoever owns the site

What's included in the implementation kit

Start with the free scan

Audit + Advisor

$1,500USD

One-off. No subscription.

  • Everything in the implementation kit, AI visibility check included
  • A 45-minute call once your kit is ready, to go through it together
  • Bring whoever maintains the site
  • A re-check about 30 days later: your site audited again and the AI visibility check run again
  • A written "what changed" after the re-check: what is fixed, what is new, and what to do next

What's included in Audit + Advisor

Start with the free scan

Ongoing Advisor

$600USD / month

3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.

  • The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
  • Your site re-audited every month
  • A written review each month: what changed since last month and the next three things to do
  • A 30-minute call each month
  • The Starter plan: mention tracking, your locations and the AI visibility check on your audits

For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.

What's included in Ongoing Advisor

Ask about Ongoing Advisor

Works with Wix, Squarespace and WordPress

Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.

Your fixes stay yours

The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.

Questions from chiropodists and podiatrists

Can our site say "foot specialist"?

Only beside the title. The standard says "Registrants are permitted to use the term 'foot specialist' if alongside title of Chiropodist or Podiatrist"; otherwise being a "specialist" or an "expert" "are not permitted." The kit leaves the word out of its own wording either way. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we name the brand of our laser or shockwave machine?

No. Section 7 (1) of the regulation, reproduced in the standard, rules out "(e) a reference to a drug or to a particular brand of equipment". Describe the treatment instead. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we give away orthotics, or hold a draw for them?

No. The standard rules out "incentive programs, including giveaways, contests, draws or free products or services". You may advertise a fee; "Unless otherwise specified, the advertised fee would be the maximum fee inclusive of all services, including laboratory costs." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Should our site say chiropodist or podiatrist?

The title each one holds. "Registrants must clearly identify their title (Chiropodist or Podiatrist) on any advertisement." The College also limits who may use the title Podiatrist; we did not record the page that says so, so check with the College before a page calls anyone a podiatrist. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

What does OHIP pay toward a podiatrist's visit?

Ontario's What OHIP covers page says "OHIP covers between $7-16 of each visit to a registered podiatrist up to $135 per patient per year, plus $30 for x-rays." It adds: "Surgeries performed by podiatrists are not covered by OHIP." For a chiropodist's visit, check with OHIP or the College before your site says what is covered. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we pay a marketing company per new patient?

No. The standard says "Do not engage in advertising promotion that would result in the sharing or splitting of fees or payments to a third party that relate to the amount of business that you obtain as a result of an advertising or marketing campaign." Our own prices are flat fees for that reason. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

See whether AI engines name your clinic.

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