When someone asks ChatGPT where to get new dentures, does it name your denture clinic?

Ask an AI assistant where to get dentures made, relined or repaired, and its answer names a few clinics. Get Indexed asks AI engines questions like that about your area, shows you whether your clinic is one of them and which clinics are named instead, and gives you the fixes for your site. The College of Denturists of Ontario is plain about online ratings, so this page starts with what that means for your site, then sets out every rule with its source.

Scan my clinic's site for free

Free. No account.

Questions our scan asks about denture clinics

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

"Can you recommend a denturist in Sudbury?"
"I need a denturist near Espanola. Who should I see?"
"What should I look for when choosing a denturist in Sudbury, and who would you suggest?"
"Which clinic in Sudbury offers denture relines?"

What we check for denture clinics

In the implementation kit: Person markup for the denturists named on your site, keeping the DD your site writes after a name. A doctor title before a denturist's name is left off, with a note saying why.
In the implementation kit: MedicalBusiness markup for your denture clinic when your site or the category you saved shows denturism, even where the category also says dental. Only a category that says dental alone, on a site that never shows the profession, is typed as Dentist; save one such as denture clinic or denturist.
In every paid audit, when we find your Google listing: your clinic's Google rating and rating count, for you to read; for a clinic in Canada, beside other businesses when we have them (the ones you track, or in a kit the ones AI engines named instead of you). Under the College's guide they stay off your site.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

Ratings, links and asking: the College's line

The College's guide accepts that what patients post online is "generally outside of a Denturist's control", and names what is within it: "not advertising, linking to, or soliciting reviews from patients, former patients, or patient's authorized representatives." It adds: "This could include online reviews, insurance, or health professional rating sites."

Our reading: a denture clinic's site carries no rating widget, no star badge, no quoted patient comment and no link meant to send visitors to your ratings, and no email, sign or card invites patients to rate you.

What the kit works on instead is what the College lets you say: the dentures you make, fit and repair, your clinic's name and your denturists' names, your hours and your location, each stated plainly in your pages and markup.

Your college's advertising rules, and how we work within them

The College of Denturists of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

Testimonials and online ratings

Professional misconduct includes "Using or permitting the use of a testimonial from a patient, former patient or other person in respect of the member's practice." (Ontario e-Laws, O. Reg. 854/93, Professional Misconduct, checked on October 31, 2026)
Standard 1.1: an advertisement "Contains no direct, indirect or implied testimonials;" and "Contains no references to third-party websites or publications that carry testimonials about Denturists;" (College of Denturists of Ontario, Standard of Practice: Advertising & Clinic Names, checked on October 31, 2026)
"Testimonial means any written or spoken statement in which someone says that they used a product or service and says or implies that they benefitted from or liked it, or a written or spoken statement that praises someone's work, skill or character." (College of Denturists of Ontario, Standard of Practice: Advertising & Clinic Names, checked on October 31, 2026)
"Denturists do not post or link to testimonials." And: "The College understands that patient reviews are generally outside of a Denturist's control, however, actions within a Denturist's control include not advertising, linking to, or soliciting reviews from patients, former patients, or patient's authorized representatives. This could include online reviews, insurance, or health professional rating sites." (College of Denturists of Ontario, Guide to the Standard of Practice: Advertising and Clinic Naming, checked on October 31, 2026)
To "Can I include testimonials or reviews in respect of my practice in any form of advertising (including websites, social media, e-mails, signage, etc.)?" the FAQ answers "No, the use of testimonials continues to not be permitted for all health care workers including Denturists, Dentists, Dental Hygienists, and Dental Technologists." (College of Denturists of Ontario, Changes to Professional Misconduct Regulation (2024), FAQ, checked on October 31, 2026)
To "Can I ask or encourage a patient to write a testimonial or review (including Google Reviews, etc.)?" it answers "No, a member should not place any undue pressure on a patient (either verbally or with signage) to become a "spokesperson" for the member and their treatments, or to comment on a treatment plan that is tailored them only, when treatment plans are individualized." (College of Denturists of Ontario, Changes to Professional Misconduct Regulation (2024), FAQ, checked on October 31, 2026)

Claims about your care

Standard 1.1: "(d) Contains no comparisons to, or claims of superiority over, another Denturist's practice or expertise; (e) Contains no superlatives or comparative adjectives or descriptions regarding the quality of the services or persons referred to in the advertising; … (g) Contains no stated or implied guarantees of treatment results;" And 1.7: "They do not advertise money-back guarantees or warranties." (College of Denturists of Ontario, Standard of Practice: Advertising & Clinic Names, checked on October 31, 2026)
Advertising must be "true, accurate, factual, and verifiable"; "Making a claim that your services will give a patient "a perfect smile" is not a verifiable statement and uses a superlative". (College of Denturists of Ontario, Guide to the Standard of Practice: Advertising and Clinic Naming, checked on October 31, 2026)

The word specialist

The guide's clinic-name table: "Toronto Denture Specialists: Acceptable with Caution … When used to imply Denturism or Denturists as a whole, it is permissible. The use of specialist in reference to a specific Denturist or individual is not permitted as it implies superiority of one Denturist over another. E.g. John Doe, Denture Specialist, is not permitted … John Doe Denture Specialists or phrases such as "your denture specialist" is permitted as it refers to Denturists as a whole." (College of Denturists of Ontario, Guide to the Standard of Practice: Advertising and Clinic Naming, checked on October 31, 2026)
Professional misconduct includes using "a term, title or designation" … "indicating or implying a specialization in the profession, in a manner that is not authorized by the Act or the regulations." (Ontario e-Laws, O. Reg. 854/93, Professional Misconduct, checked on October 31, 2026)

Titles and clinic names

Denturism Act s. 8 (1): "No person other than a member shall use the title "denturist", a variation or abbreviation or an equivalent in another language." s. 8 (2): "No person shall use the title "denture therapist" or a variation or abbreviation of it." (Ontario e-Laws, Denturism Act, 1991, checked on October 31, 2026)
RHPA s. 33, whose exemptions do not include the College's members, bars the doctor title: "33 (1) Except as allowed in the regulations under this Act, no person shall use the title "doctor", a variation or abbreviation or an equivalent in another language in the course of providing or offering to provide, in Ontario, health care to individuals." Its exemptions are listed in s. 33 (2). (Ontario e-Laws, Regulated Health Professions Act, 1991, checked on October 31, 2026)
Standard 1.5: "They include their name and/or the name of their clinic in any advertising." (College of Denturists of Ontario, Standard of Practice: Advertising & Clinic Names, checked on October 31, 2026)
The guide rules out superlatives in clinic names, "e.g. perfect, elite, superior": "Masterpiece", "Perfect Smile" and "Elite" Denture Clinic are "Not Acceptable". (College of Denturists of Ontario, Guide to the Standard of Practice: Advertising and Clinic Naming, checked on October 31, 2026)

Fees, discounts and photos

Standard 1.1 (j): an advertisement "Clearly states the fees and services covered by any advertised fees so that anyone reading, viewing or hearing the advertisement will know what is being offered and how much it will cost." 1.4: "Advertised fees apply to all patients, regardless of whether they were aware of an advertisement and regardless of whether they have dental insurance coverage." (College of Denturists of Ontario, Standard of Practice: Advertising & Clinic Names, checked on October 31, 2026)
Standard 1.3: "They do not market a reduction or discount in fees or offer or provide coupons for services, with the exception of a complimentary consultation." (College of Denturists of Ontario, Standard of Practice: Advertising & Clinic Names, checked on October 31, 2026)
On that consultation, the guide: "the components of that consultation must be clearly communicated to the public". (College of Denturists of Ontario, Guide to the Standard of Practice: Advertising and Clinic Naming, checked on October 31, 2026)
"If before and after photos are used, Denturists must carefully ensure that they are accurate, portray typical outcomes, and inform patients that outcomes may vary." Photos must "Be of real, verifiable, and documented patients of yours", "should not be manipulated in any way (e.g. stock art, artificial intelligence, filters, enhanced)", and "Photos must not contain any testimonials." (College of Denturists of Ontario, Guide to the Standard of Practice: Advertising and Clinic Naming, checked on October 31, 2026)

How we work within them: the kit gives a denture clinic no request for ratings and no rating markup, and drops the common claim wording it recognises (listed below). With Ongoing Advisor, each change to your wording comes to you to approve first.

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What your site should tell patients

Facts patients need, from official pages. Words in quotation marks are the page's own; the rest is our summary.

Denturism Act s. 3: "The practice of denturism is the assessment of arches missing some or all teeth and the design, construction, repair, alteration, ordering and fitting of removable dentures." The act it authorizes (s. 4): "to fit and dispense removable dentures." (Ontario e-Laws, Denturism Act, 1991, checked on October 31, 2026)
The Canadian Dental Care Plan's providers page names "denturists" among those who can bill it. A provider takes part by "signing up formally through Sun Life", or by "submitting claims directly to Sun Life for payment, on a claim-by-claim basis". (Government of Canada, Canadian Dental Care Plan: providers, checked on October 31, 2026)
The plan covers "complete dentures, including standard and temporary dentures", and "Many services are covered without preauthorization, and others require preauthorization." (Government of Canada, Canadian Dental Care Plan: coverage, checked on October 31, 2026)

Say on your site which dentures you make, fit and repair, whether you see patients under the Canadian Dental Care Plan, and that some of its services need approval before treatment.

What the kit does for denture clinics

No review request. The College of Denturists of Ontario says denturists should avoid "advertising, linking to, or soliciting reviews from patients", online reviews included.
Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
Practitioner markup without the doctor title on a practitioner's name, with a note saying why.
The kit leaves out the offers of free services it can detect, consultations included, even the one the Standard allows, "with the exception of a complimentary consultation": the kit cannot see what your consultation includes, and the guide asks that "the components of that consultation must be clearly communicated to the public". It does not catch every wording, so check your pages.
In the kit's wording, every sentence using the word "specialist" is left out unless it says someone is not one, so "your denture specialist" goes too, although the guide permits it for the profession as a whole.
The kit does not check clinic names against the guide's examples, such as a "Perfect Smile" clinic, or a title such as "John Doe, Denture Specialist". Check your pages for them yourself.
Its LocalBusiness markup leaves out of sameAs every directory listing that shows patients' ratings, your Google listing included, and says why, given Standard 1.1's "Contains no references to third-party websites or publications that carry testimonials about Denturists".

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Implementation kit

$950USD

One-off. No subscription.

Your site crawled and checked, up to 500 pages
An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
Paste-ready JSON-LD for what your pages show
Rewritten titles and meta descriptions where they need it
Priority fixes, in the order to make them
An llms.txt draft if yours is missing or incomplete
PDF export you can hand to whoever owns the site

What's included in the implementation kit

Start with the free scan

Audit + Advisor

$1,500USD

One-off. No subscription.

Everything in the implementation kit, AI visibility check included
A 45-minute call once your kit is ready, to go through it together
Bring whoever maintains the site
A re-check about 30 days later: your site audited again and the AI visibility check run again
A written "what changed" after the re-check: what is fixed, what is new, and what to do next

What's included in Audit + Advisor

Start with the free scan

Ongoing Advisor

$600USD / month

3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.

The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
Your site re-audited every month
A written review each month: what changed since last month and the next three things to do
A 30-minute call each month
The Starter plan: mention tracking, your locations and the AI visibility check on your audits

For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.

What's included in Ongoing Advisor

Ask about Ongoing Advisor

Works with Wix, Squarespace and WordPress

Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.

Your fixes stay yours

The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.

Questions from denturists

Can our denture clinic show its Google rating, or link to it?

No. The College's guide says "Denturists do not post or link to testimonials", and that what is within a denturist's control includes "not advertising, linking to, or soliciting reviews from patients, former patients, or patient's authorized representatives. This could include online reviews, insurance, or health professional rating sites." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we invite patients to rate us on Google?

No. The College's 2024 FAQ asks "Can I ask or encourage a patient to write a testimonial or review (including Google Reviews, etc.)?" and answers "No, a member should not place any undue pressure on a patient (either verbally or with signage) to become a "spokesperson" for the member and their treatments, or to comment on a treatment plan that is tailored them only, when treatment plans are individualized." The kit includes no such request. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we offer a "complimentary consultation"?

Yes, and it is the one offer the Standard allows: "They do not market a reduction or discount in fees or offer or provide coupons for services, with the exception of a complimentary consultation." The guide adds that "the components of that consultation must be clearly communicated to the public". (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our site use "denture specialist"?

For the profession as a whole, not for one person. The guide says "The use of specialist in reference to a specific Denturist or individual is not permitted as it implies superiority of one Denturist over another", and that phrases such as "your denture specialist" are permitted "as it refers to Denturists as a whole." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we post before and after photos of new dentures?

Under the guide's conditions: "If before and after photos are used, Denturists must carefully ensure that they are accurate, portray typical outcomes, and inform patients that outcomes may vary." They must "Be of real, verifiable, and documented patients of yours", "should not be manipulated in any way (e.g. stock art, artificial intelligence, filters, enhanced)", and need the patient's express documented consent, including where they will be used. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our denturists use the title doctor?

No. RHPA s. 33 (2) names the colleges whose members may use the doctor title, and the College of Denturists of Ontario is not among them; we found no regulation under the Act that adds denturists. The Denturism Act protects the title denturist, and no one may use denture therapist. The kit leaves the doctor title off a denturist's name in its markup and says why. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Does the Canadian Dental Care Plan cover dentures from a denturist?

The plan's providers page names denturists among the providers who can bill it, and its coverage page lists complete dentures, including standard and temporary dentures. Some of its services need preauthorization, so a patient should check theirs before treatment. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

See whether AI engines name your clinic.

Scan my site for free