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When someone asks an AI assistant to find a registered dietitian, does it name your practice?

Ask ChatGPT for a registered dietitian who can help with diabetes, a food allergy or a child's eating, and its answer names a few practices. Get Indexed asks AI engines questions of that kind about your area, shows you whether your practice is among them and which practices are named instead, and lists the fixes for your site. The College of Dietitians of Ontario's 2024 standard names "Google reviews" outright, so this page starts there and then sets out every rule with its source.

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Questions our scan asks about dietitian practices

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

  • "Can you recommend a registered dietitian in Hamilton?"
  • "I need a dietitian near Burlington for help with diabetes. Who should I see?"
  • "What should I look for when choosing a dietitian in Hamilton, and who would you suggest?"
  • "Which clinic in Hamilton offers meal planning for food allergies?"

What we check for dietitian practices

  • In the implementation kit: Person markup for the dietitians named on your site, with the doctor title left off a dietitian's name and a note saying why.
  • With your practice's details on file (Audit + Advisor and Ongoing Advisor): LocalBusiness markup for your practice in the kit. Save a category such as dietitian, which the kit reads as dietetics.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

Google ratings, by name

Standard 5 says "Dietitians must not solicit clients, former clients or caregivers for testimonials or reviews, nor post or link to testimonials or reviews." It is met by "Ensuring advertising and marketing within the dietitian's control does not include, link to, or solicit reviews. This could include Google reviews, insurance, and other industry, or health professional rating sites."

Our reading: no rating widget, no star badge, no link to your Google listing's ratings and no request for them, by email, card or sign. The guideline's alternative is "aggregate evaluation data", such as what share of clients finished a program, which you can state with its source.

Your college's advertising rules, and how we work within them

The College of Dietitians of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

Testimonials and Google ratings

Claims and titles

Photos, incentives and lead generation

How we work within them: we do not sell leads or lead generation, and our offers are at fixed prices. The kit gives a dietitian practice no request for ratings and no rating markup, and drops the common claim wording it recognises (listed below). With Ongoing Advisor you approve each change before it goes live.

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What the kit does for dietitian practices

  • No review request. The College of Dietitians of Ontario's standard says "Dietitians must not solicit clients, former clients or caregivers for testimonials or reviews", and names Google reviews.
  • Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
  • Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
  • Practitioner markup without the doctor title on a practitioner's name, with a note saying why.
  • The kit leaves out the offers of free services it can detect, although the standard allows incentives and discounts with "clear and prominent terms and conditions": the kit cannot write those terms for you, so if you run an offer, word it and its terms yourself.
  • It adds no photos and does not check yours against the guideline's conditions on before and after pictures.
  • Since Standard 5 is met by advertising that "does not include, link to, or solicit reviews", its LocalBusiness markup drops from sameAs any listing we matched whose page shows ratings, your Google listing included, with a note saying why.

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Implementation kit

$950USD

One-off. No subscription.

  • Your site crawled and checked, up to 500 pages
  • An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
  • Paste-ready JSON-LD for what your pages show
  • Rewritten titles and meta descriptions where they need it
  • Priority fixes, in the order to make them
  • An llms.txt draft if yours is missing or incomplete
  • PDF export you can hand to whoever owns the site

What's included in the implementation kit

Start with the free scan

Audit + Advisor

$1,500USD

One-off. No subscription.

  • Everything in the implementation kit, AI visibility check included
  • A 45-minute call once your kit is ready, to go through it together
  • Bring whoever maintains the site
  • A re-check about 30 days later: your site audited again and the AI visibility check run again
  • A written "what changed" after the re-check: what is fixed, what is new, and what to do next

What's included in Audit + Advisor

Start with the free scan

Ongoing Advisor

$600USD / month

3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.

  • The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
  • Your site re-audited every month
  • A written review each month: what changed since last month and the next three things to do
  • A 30-minute call each month
  • The Starter plan: mention tracking, your locations and the AI visibility check on your audits

For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.

What's included in Ongoing Advisor

Ask about Ongoing Advisor

Works with Wix, Squarespace and WordPress

Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.

Your fixes stay yours

The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.

Questions from dietitians

Can our site link to our Google listing so people can see our rating?

No. Standard 5 says dietitians must not "post or link to testimonials or reviews", and lists "Google reviews, insurance, and other industry, or health professional rating sites." The kit adds no rating link and no request for ratings. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we ask clients for a rating at the end of a program?

No. Standard 5: "Dietitians must not solicit clients, former clients or caregivers for testimonials or reviews". The guideline suggests "aggregate evaluation data to advertise services instead of individual client testimonials." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we post before and after photos?

With care. The guideline says "Consider careful use of photos (e.g., before and after)", "ensuring that they are accurate, portray typical outcomes and inform clients that outcomes may vary." They must be "presented without manipulation (e.g. filters, artificial intelligence)" and need the client's express consent "regardless of being identified or de-identified". (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we run a discount or a referral offer?

The standard asks for "clear and prominent terms and conditions" when offering "gifts, giveaways, incentives, discounts, prizes, promotions, loyalty or bonus points, and contests", and refer-a-friend arrangements must be disclosed. The kit leaves offers out of its own wording. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

How should our dietitians write their title?

As RD, unchanged. Standard 4 rules out "modifying RD title or self-description" and using the word "specialist" as a title. Dietitians are not among the professions RHPA s. 33 lets use the doctor title, so the kit leaves it off a dietitian's name in its markup. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Should we buy leads from a lead generation service?

The guideline says: "Carefully consider whether any lead generation service complies with all relevant legal and ethical requirements". We sell none. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

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