When someone asks an AI assistant to find a registered dietitian, does it name your practice?
Ask ChatGPT for a registered dietitian who can help with diabetes, a food allergy or a child's eating, and its answer names a few practices. Get Indexed asks AI engines questions of that kind about your area, shows you whether your practice is among them and which practices are named instead, and lists the fixes for your site. The College of Dietitians of Ontario's 2024 standard names "Google reviews" outright, so this page starts there and then sets out every rule with its source.
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Questions our scan asks about dietitian practices
These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.
- "Can you recommend a registered dietitian in Hamilton?"
- "I need a dietitian near Burlington for help with diabetes. Who should I see?"
- "What should I look for when choosing a dietitian in Hamilton, and who would you suggest?"
- "Which clinic in Hamilton offers meal planning for food allergies?"
What we check for dietitian practices
- In the implementation kit: Person markup for the dietitians named on your site, with the doctor title left off a dietitian's name and a note saying why.
- With your practice's details on file (Audit + Advisor and Ongoing Advisor): LocalBusiness markup for your practice in the kit. Save a category such as dietitian, which the kit reads as dietetics.
What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.
Google ratings, by name
Standard 5 says "Dietitians must not solicit clients, former clients or caregivers for testimonials or reviews, nor post or link to testimonials or reviews." It is met by "Ensuring advertising and marketing within the dietitian's control does not include, link to, or solicit reviews. This could include Google reviews, insurance, and other industry, or health professional rating sites."
Our reading: no rating widget, no star badge, no link to your Google listing's ratings and no request for them, by email, card or sign. The guideline's alternative is "aggregate evaluation data", such as what share of clients finished a program, which you can state with its source.
Your college's advertising rules, and how we work within them
The College of Dietitians of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.
Testimonials and Google ratings
- Standard 5: "Dietitians must not solicit clients, former clients or caregivers for testimonials or reviews, nor post or link to testimonials or reviews." (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
- It is demonstrated by "Ensuring advertising and marketing within the dietitian's control does not include, link to, or solicit reviews. This could include Google reviews, insurance, and other industry, or health professional rating sites." (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
- The guideline: "Consider use of aggregate evaluation data to advertise services instead of individual client testimonials." (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
Claims and titles
- Standard 4 requires "Avoiding statements that imply or state a dietitian's services are better than those offered by other dietitians." It also requires avoiding inappropriate titles "(e.g., using the word "specialist" title, or modifying RD title or self-description)." (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
- The guideline: "Avoid claiming or implying expertise that is misleading or suggests guaranteed outcomes". Standard 1: information must be "factual, evidence-informed". (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
- Advertising "does not display the College of Dietitians of Ontario (CDO) logo". (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
- Beside the RD title, the doctor title is limited by RHPA s. 33 (1), whose exemptions leave out dietitians: "Except as allowed in the regulations under this Act, no person shall use the title "doctor", a variation or abbreviation or an equivalent in another language in the course of providing or offering to provide, in Ontario, health care to individuals." (Ontario e-Laws, Regulated Health Professions Act, 1991, checked on October 31, 2026)
Photos, incentives and lead generation
- "Consider careful use of photos (e.g., before and after)" … "ensuring that they are accurate, portray typical outcomes and inform clients that outcomes may vary." Photos are "presented without manipulation (e.g. filters, artificial intelligence)", need express consent "regardless of being identified or de-identified", and "Photos should not contain a testimonial statement." (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
- The standard requires "clear and prominent terms and conditions" … "when offering gifts, giveaways, incentives, discounts, prizes, promotions, loyalty or bonus points, and contests". (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
- "Carefully consider whether any lead generation service complies with all relevant legal and ethical requirements". (College of Dietitians of Ontario, Advertising & Marketing Standards & Guidelines (September 2024), checked on October 31, 2026)
How we work within them: we do not sell leads or lead generation, and our offers are at fixed prices. The kit gives a dietitian practice no request for ratings and no rating markup, and drops the common claim wording it recognises (listed below). With Ongoing Advisor you approve each change before it goes live.
We are not your regulator and this is not legal advice; your college's current standard is the authority.
What the kit does for dietitian practices
- No review request. The College of Dietitians of Ontario's standard says "Dietitians must not solicit clients, former clients or caregivers for testimonials or reviews", and names Google reviews.
- Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
- Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
- Practitioner markup without the doctor title on a practitioner's name, with a note saying why.
- The kit leaves out the offers of free services it can detect, although the standard allows incentives and discounts with "clear and prominent terms and conditions": the kit cannot write those terms for you, so if you run an offer, word it and its terms yourself.
- It adds no photos and does not check yours against the guideline's conditions on before and after pictures.
- Since Standard 5 is met by advertising that "does not include, link to, or solicit reviews", its LocalBusiness markup drops from sameAs any listing we matched whose page shows ratings, your Google listing included, with a note saying why.
Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.
Three ways to work with us
Implementation kit
One-off. No subscription.
- Your site crawled and checked, up to 500 pages
- An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
- Paste-ready JSON-LD for what your pages show
- Rewritten titles and meta descriptions where they need it
- Priority fixes, in the order to make them
- An llms.txt draft if yours is missing or incomplete
- PDF export you can hand to whoever owns the site
Audit + Advisor
One-off. No subscription.
- Everything in the implementation kit, AI visibility check included
- A 45-minute call once your kit is ready, to go through it together
- Bring whoever maintains the site
- A re-check about 30 days later: your site audited again and the AI visibility check run again
- A written "what changed" after the re-check: what is fixed, what is new, and what to do next
Ongoing Advisor
3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.
- The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
- Your site re-audited every month
- A written review each month: what changed since last month and the next three things to do
- A 30-minute call each month
- The Starter plan: mention tracking, your locations and the AI visibility check on your audits
For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.
What's included in Ongoing Advisor
Ask about Ongoing AdvisorWorks with Wix, Squarespace and WordPress
Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.
Your fixes stay yours
The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.
Questions from dietitians
Can our site link to our Google listing so people can see our rating?
Can we ask clients for a rating at the end of a program?
Can we post before and after photos?
Can we run a discount or a referral offer?
How should our dietitians write their title?
Should we buy leads from a lead generation service?
See whether AI engines name your clinic.
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