When someone asks an AI assistant for a kinesiologist after an injury, does it name your clinic?
When an AI assistant is asked where to find a kinesiologist for exercise therapy after an injury, or for a return-to-work program, its answer names a few clinics. Get Indexed asks AI engines questions like that about your town, shows you whether your clinic is among them and which clinics are named instead, and gives you the fixes for your site. The College of Kinesiologists of Ontario rules out anything that could be read as an endorsement of a member or his or her practice, from a person or an organization. The rules below are from the version of its advertising standard we read, revised in June 2022; we did not confirm that it is still the current one.
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Questions our scan asks about kinesiology clinics
These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.
- "Can you recommend a kinesiologist in Oshawa?"
- "I need a kinesiologist near Whitby for exercise therapy after a knee injury. Who should I see?"
- "What should I look for when choosing a kinesiologist in Oshawa, and who would you suggest?"
- "Which clinic in Oshawa offers a return-to-work program?"
What we check for kinesiology clinics
- In the implementation kit: Person markup for each kinesiologist your site names. A doctor title before a kinesiologist's name is left off, with a note saying why.
- With your clinic's details on file (Audit + Advisor and Ongoing Advisor), the kit marks your clinic up as a LocalBusiness. It reads a saved category such as kinesiology clinic as kinesiology.
What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.
Endorsements from people and from organizations
The standard we read rules out "any information that could be interpreted to be a testimonial and/or endorsement of a member or his or her practice from an individual or an organization." Our reading: that reaches a sports team's or an employer's words about your clinic, not only a client's.
It also separates what you show from what people find for themselves: the standard's definition is "the provision by a member of a subjective statement from a client", "distinct from research conducted by others (e.g., prospective clients) gathering information without the involvement of the member." Our reading: a rating a prospective client finds on Google is outside your site, but putting it on your site is providing it. We could not confirm a College rule on Google ratings as such.
Your college's advertising rules, and how we work within them
The College of Kinesiologists of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.
Testimonials and endorsements
- Advertising must "not contain any information that could be interpreted to be a testimonial and/or endorsement of a member or his or her practice from an individual or an organization." (College of Kinesiologists of Ontario, Practice Standard: Advertising (revised June 2022), checked on October 31, 2026)
- A testimonial is "the provision by a member of a subjective statement from a client" … "It is distinct from research conducted by others (e.g., prospective clients) gathering information without the involvement of the member." (College of Kinesiologists of Ontario, Practice Standard: Advertising (revised June 2022), checked on October 31, 2026)
Claims and equipment
- No "guarantee as to the success of the service provided" and no "comparative or superlative statement about service quality, products or people". (College of Kinesiologists of Ontario, Practice Standard: Advertising (revised June 2022), checked on October 31, 2026)
- No "express or implied endorsement or recommendation for the exclusive use of a drug, product or brand of equipment". The standard gives celebrity endorsement as an example of what is ruled out. (College of Kinesiologists of Ontario, Practice Standard: Advertising (revised June 2022), checked on October 31, 2026)
Fees
- A member may show a fee schedule, the "funding models or insurance plans for which he or she accepts patients/clients", and the forms of payment, and "the fee, which is available to all clients, will include all components of the service". (College of Kinesiologists of Ontario, Practice Standard: Advertising (revised June 2022), checked on October 31, 2026)
Titles
- The College's advertising standard does not address titles; the law limits the doctor title in RHPA s. 33 (1), with no exemption for kinesiologists: "Except as allowed in the regulations under this Act, no person shall use the title "doctor", a variation or abbreviation or an equivalent in another language in the course of providing or offering to provide, in Ontario, health care to individuals." (Ontario e-Laws, Regulated Health Professions Act, 1991, checked on October 31, 2026)
How we work within them: the kit gives a kinesiology clinic no request for ratings and no rating markup, and drops the common claim wording it recognises (listed below). With Ongoing Advisor each change to your wording comes to you to approve first.
We are not your regulator and this is not legal advice; your college's current standard is the authority.
What the kit does for kinesiology clinics
- No review request. The College of Kinesiologists of Ontario's advertising standard says advertising must not contain "any information that could be interpreted to be a testimonial".
- Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
- Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
- Practitioner markup without the doctor title on a practitioner's name, with a note saying why.
- The kit does not check for an organization's words about your clinic, such as a team's or an employer's, or for a recommendation of one brand of equipment. Check your pages for them yourself.
- It leaves out the offers of free services it can detect, as a caution: the standard we read does not address them.
Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.
Three ways to work with us
Implementation kit
One-off. No subscription.
- Your site crawled and checked, up to 500 pages
- An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
- Paste-ready JSON-LD for what your pages show
- Rewritten titles and meta descriptions where they need it
- Priority fixes, in the order to make them
- An llms.txt draft if yours is missing or incomplete
- PDF export you can hand to whoever owns the site
Audit + Advisor
One-off. No subscription.
- Everything in the implementation kit, AI visibility check included
- A 45-minute call once your kit is ready, to go through it together
- Bring whoever maintains the site
- A re-check about 30 days later: your site audited again and the AI visibility check run again
- A written "what changed" after the re-check: what is fixed, what is new, and what to do next
Ongoing Advisor
3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.
- The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
- Your site re-audited every month
- A written review each month: what changed since last month and the next three things to do
- A 30-minute call each month
- The Starter plan: mention tracking, your locations and the AI visibility check on your audits
For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.
What's included in Ongoing Advisor
Ask about Ongoing AdvisorWorks with Wix, Squarespace and WordPress
Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.
Your fixes stay yours
The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.
Questions from kinesiologists
Can we post a sports team's thank-you note on our site?
Can our site show our Google star rating?
Can we recommend one brand of fitness tracker or equipment?
What do we have to say about fees?
Can our kinesiologists use the doctor title?
Is the June 2022 standard still the current one?
See whether AI engines name your clinic.
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