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When a client asks ChatGPT for an RMT nearby, does your clinic come up?

AI assistants now answer questions like "Can you recommend a registered massage therapist in Guelph?" with a few names. Get Indexed asks AI engines questions of that kind, shows you whether they name your clinic and who they name in its place, and gives you the fixes for your site. For an RMT clinic, the fixes have to work within one rule above all: the regulation under the Massage Therapy Act bars "any testimonial by any person" from advertising, your website included. This page sets out that rule and the others, with their sources.

Scan my clinic's site for free

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Questions our scan asks about massage therapy clinics

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

  • "Can you recommend a registered massage therapist in Guelph?"
  • "I need a registered massage therapist near Fergus. Who should I see?"
  • "What should I look for when choosing a registered massage therapist in Kitchener, and who would you suggest?"
  • "Which clinic in Guelph offers prenatal massage therapy?"

What we check for massage therapy clinics

  • In the implementation kit: Person markup for the RMTs named on your site, keeping the RMT your site writes after each name. A doctor title before an RMT's name is left off, with a note saying why.
  • With your clinic's details on file (Audit + Advisor and Ongoing Advisor): LocalBusiness markup for your clinic in the kit, and MedicalBusiness, never DaySpa, when the category you saved says spa and your category or page titles name massage therapy and no other health profession. The kit types an RMT clinic as a MedicalClinic only when the category you saved also names physiotherapy or chiropractic; schema.org has no type of its own for massage therapy.
  • In every paid audit, when we find your Google listing: your Google rating and how many people have rated you, as information for you; for a clinic in Canada, beside other businesses when we have them (the ones you track, or in a kit the ones AI engines named instead of you). Under your college's rules it is not something to put on your site.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

Ratings and patient comments: what stays off an RMT clinic's site

The Massage Therapy Act's regulation counts "the internet" as advertising, and bars "any testimonial by any person" from it. So an RMT clinic's site carries no rating widget, no star badge and no quoted client comments, even comments clients posted on Google of their own accord. The College's own news item on social media says clients may leave ratings on sites such as Google, but "these reviews cannot be incorporated as testimonials into an RMT's advertising on social media or elsewhere."

The College's Standard goes one step further: it asks RMTs to take all reasonable steps to switch off the features of their practice's social media pages that let people post that kind of comment, or to remove what is posted, or to separate it from the practice's pages. If your clinic's Facebook page has a rating tab, that is the place to start.

What the kit works on is what you may say: your services, your RMTs' names, your locations and your hours, set out clearly in your pages and markup.

Your college's advertising rules, and how we work within them

The College of Massage Therapists of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

Patient praise, ratings and comments

  • The regulation says an advertisement "shall not contain … (d) any testimonial by any person, including a client, former client or a friend or relative of a client or former client". It defines advertising to include representations "on radio, television, the internet or other electronic media". (Ontario e-Laws, O. Reg. 544/94, General (Massage Therapy Act), checked on October 31, 2026)
  • Advertisements must not include any: "Testimonials by anyone, including from existing or former patients, or their friends or relatives. RMTs/MTs should take all reasonable steps to disable social media functions that allow for testimonials, and/or remove the content, or disassociate it from pages related to their practice (General Regulation of the Massage Therapy Act, 1991)" (College of Massage Therapists of Ontario, Standard of Practice: Advertising and Social Media, checked on October 31, 2026)
  • The College's June 2024 notice: "RMTs cannot solicit testimonials from clients, friends, or relatives, and are not permitted to use testimonials online or offline to advertise their services." And: "Clients may choose to leave reviews and ratings about their Massage Therapy experience on various digital platforms (e.g., Google, Yelp). It's important to note that these reviews cannot be incorporated as testimonials into an RMT's advertising on social media or elsewhere." (College of Massage Therapists of Ontario, CMTO Releases New Social Media Guidelines for RMTs, checked on October 31, 2026)

Claims about your care

  • Not allowed in an advertisement: "any comparison with another practice or member that may be reasonably regarded as a representation of superiority over another practice or member", "anything that is false, misleading or deceptive" and "factual information which a member cannot verify". (Ontario e-Laws, O. Reg. 544/94, General (Massage Therapy Act), checked on October 31, 2026)
  • Also not allowed: "any express or implied endorsement or recommendation for the exclusive use of a supplement, product or brand of equipment", and "anything that is undignified or may negatively impact public confidence in the practice of the profession". (Ontario e-Laws, O. Reg. 544/94, General (Massage Therapy Act), checked on October 31, 2026)
  • Professional misconduct includes "Making a claim respecting the utility of a product, treatment, device or procedure other than a claim that can be supported as reasonable professional opinion." (Ontario e-Laws, O. Reg. 544/94, General (Massage Therapy Act), checked on October 31, 2026)
  • The Standard bars "Undue pressure or promotion of unnecessary products or services", and says an advertisement may include "references to the Scope of Practice of Massage Therapy that the RMT/MT provides; and/or information on the types of services available". (College of Massage Therapists of Ontario, Standard of Practice: Advertising and Social Media, checked on October 31, 2026)

Titles, names and the College logo

  • Not allowed: "any term, title or designation that expressly states or implies that the member is qualified to practise in a specialty of the profession, unless the member holds a certificate of registration issued by the College indicating a specialty". What is allowed instead: "an advertisement respecting a member may contain a reference to the profession's scope of practice, a statement that the member has additional training in a particular area of practice, or a statement that the member's practice is restricted to a particular area of practice." (Ontario e-Laws, O. Reg. 544/94, General (Massage Therapy Act), checked on October 31, 2026)
  • RHPA s. 33, whose exemptions do not include RMTs: "Except as allowed in the regulations under this Act, no person shall use the title "doctor", a variation or abbreviation or an equivalent in another language in the course of providing or offering to provide, in Ontario, health care to individuals." (Ontario e-Laws, Regulated Health Professions Act, 1991, checked on October 31, 2026)
  • "The member or members who are primarily responsible for a practice mentioned in an advertisement shall identify themselves as members of the College in the advertisement." An advertisement "shall only refer to a location in relation to a member … if the member is practising at that location". (Ontario e-Laws, O. Reg. 544/94, General (Massage Therapy Act), checked on October 31, 2026)
  • "RMTs/MTs must only practise Massage Therapy using the names displayed on CMTO's public register and any advertisements should only reference the RMT's/MT's names that are found on the public register." (College of Massage Therapists of Ontario, Standard of Practice: Advertising and Social Media, checked on October 31, 2026)
  • The Standard bars "Display of the CMTO logo in RMT/MT advertisements, including websites or social media pages and/or accounts". (College of Massage Therapists of Ontario, Standard of Practice: Advertising and Social Media, checked on October 31, 2026)

Fees and receipts

  • Professional misconduct includes "Failing to post, in a location within the practice premises that is readily visible to members of the public, the fees for professional services provided by the member", "Charging a fee outside of the posted fees, without the prior informed consent of the client", and "Signing or issuing a receipt for professional services unless the member provides the professional services." (Ontario e-Laws, O. Reg. 544/94, General (Massage Therapy Act), checked on October 31, 2026)

Reaching new clients

How we work within them: the kit gives an RMT clinic no request for ratings and no rating markup. Names in the kit's markup are taken from your own pages, so make sure your pages use each RMT's name as the public register shows it. With Ongoing Advisor, each wording change still comes to you to approve first.

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What your site should tell patients

Facts patients need, from official pages. Words in quotation marks are the page's own; the rest is our summary.

  • WSIB: RMTs are not among the musculoskeletal program's primary providers, "(chiropractor, physiotherapist, physician, nurse practitioner)", and other regulated professionals need "a referral from one of the WSIB primary providers". (WSIB, Musculoskeletal program of care FAQ, checked on October 31, 2026)
  • Car accident claims: RMTs are not on the Statutory Accident Benefits Schedule's "health practitioner" list. That list does not settle whether massage can be paid under a claim some other way, and we have not checked that. (Ontario e-Laws, O. Reg. 34/10, checked on October 31, 2026)

If your RMTs see WSIB patients, say on your site that it takes a referral from one of the primary providers above and that the RMT is registered with WSIB, so a patient arrives with a referral.

What the kit does for massage therapy clinics

  • No review request. The College of Massage Therapists of Ontario says RMTs "cannot solicit testimonials", and that patients' reviews on sites such as Google and Yelp "cannot be incorporated as testimonials" into an RMT's advertising.
  • Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
  • Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
  • Practitioner markup without the doctor title on a practitioner's name, with a note saying why.

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Implementation kit

$950USD

One-off. No subscription.

  • Your site crawled and checked, up to 500 pages
  • An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
  • Paste-ready JSON-LD for what your pages show
  • Rewritten titles and meta descriptions where they need it
  • Priority fixes, in the order to make them
  • An llms.txt draft if yours is missing or incomplete
  • PDF export you can hand to whoever owns the site

What's included in the implementation kit

Start with the free scan

Audit + Advisor

$1,500USD

One-off. No subscription.

  • Everything in the implementation kit, AI visibility check included
  • A 45-minute call once your kit is ready, to go through it together
  • Bring whoever maintains the site
  • A re-check about 30 days later: your site audited again and the AI visibility check run again
  • A written "what changed" after the re-check: what is fixed, what is new, and what to do next

What's included in Audit + Advisor

Start with the free scan

Ongoing Advisor

$600USD / month

3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.

  • The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
  • Your site re-audited every month
  • A written review each month: what changed since last month and the next three things to do
  • A 30-minute call each month
  • The Starter plan: mention tracking, your locations and the AI visibility check on your audits

For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.

What's included in Ongoing Advisor

Ask about Ongoing Advisor

Works with Wix, Squarespace and WordPress

Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.

Your fixes stay yours

The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.

Questions from RMTs

Can an RMT clinic show its Google rating on its website?

No. The College's June 2024 notice says clients may rate their massage therapy on sites such as Google, but "these reviews cannot be incorporated as testimonials into an RMT's advertising on social media or elsewhere." The Massage Therapy Act's regulation counts the internet as advertising, so your website is covered. That rules out rating widgets, star badges and quoted client comments. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we invite clients to rate us on Google?

The College says RMTs "cannot solicit testimonials from clients, friends, or relatives". We could not confirm whether the College treats inviting a Google rating as that, so the kit includes no such request. Put the question to the College before you send one. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Our clinic's Facebook page has a ratings tab. Is that a problem?

The College's Standard asks RMTs to take all reasonable steps to switch off social media features that let people post that kind of comment on pages related to their practice, or to remove the content, or to separate it from those pages. A ratings tab on the practice's own page is the first thing to look at. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

How can our site describe an RMT's area of practice, such as prenatal or sports massage?

As the regulation allows: "an advertisement respecting a member may contain a reference to the profession's scope of practice, a statement that the member has additional training in a particular area of practice, or a statement that the member's practice is restricted to a particular area of practice." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we show the College's logo, or say our RMTs are registered?

Say they are registered; leave the logo off. The regulation requires the RMTs primarily responsible for a practice to identify themselves as members of the College in its advertising, and the Standard bars the College's logo on websites and social media pages. Use each RMT's name exactly as it appears on the College's public register. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Does WSIB or car insurance pay for massage therapy?

For WSIB, RMTs are not among the musculoskeletal program's primary providers (a chiropractor, physiotherapist, physician or nurse practitioner), and other regulated professionals need a referral from one of them. For car accident claims, RMTs are not on the accident benefits schedule's list of health practitioners; whether massage can be paid under a claim another way is not something we have checked. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

See whether AI engines name your clinic.

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