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When someone asks an AI assistant for a naturopath nearby, does it name your clinic?

Ask ChatGPT or Perplexity for a naturopathic doctor in a town and it answers with a few names. Get Indexed asks AI engines questions like that about your area, shows you whether your clinic is named and which clinics are named instead, and lists the fixes for your site. The College of Naturopaths of Ontario's standard rules out not only patient praise on your own pages but also "any references to third-party websites or publications that carry testimonials". This page sets that out first, then every rule with its source.

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Questions our scan asks about naturopathic clinics

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

  • "Can you recommend a naturopath in Guelph?"
  • "I need a naturopathic doctor near Fergus. Who should I see?"
  • "What should I look for when choosing a naturopath in Guelph, and who would you suggest?"
  • "Which clinic in Guelph offers IV therapy?"

What we check for naturopathic clinics

  • In the implementation kit: Person markup for the naturopaths named on your site. The doctor title stays on a naturopath's name only where your site writes ND or naturopathic doctor right after the name, as in "Dr. Mary Smith, ND", and only when every address the kit reads shows the clinic is in Ontario (otherwise the kit leaves it off and says why); anywhere else the kit leaves it off and says why.
  • With your clinic's details on file (Audit + Advisor and Ongoing Advisor): LocalBusiness markup for your clinic in the kit. Save a category such as naturopathic clinic, which the kit reads as naturopathy.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

References to sites that carry ratings

The College's advertising standard rules out quoting patients on your own pages, and also "any references to third-party websites or publications that carry testimonials or endorsements of the Member." The guideline adds that a member should not "solicit or allow others to post testimonials about his/her practice on his/her page(s)."

Our reading: a naturopathic clinic's site carries no embedded Google rating, no star widget and no "See our reviews on Google" link, and no card or email invites patients to rate you.

What the guideline accepts instead: "Statements that refer to the benefits of naturopathy, and not to a particular Member or office." We would build your pages on that, plus what each naturopath is registered as, what a first visit involves, your fees and the plans you accept.

Your college's advertising rules, and how we work within them

The College of Naturopaths of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

Testimonials and links to them

  • Paragraph 28 makes it professional misconduct: "Using or permitting the use of a testimonial from a patient, former patient or other person in respect of the member's practice." (Ontario e-Laws, O. Reg. 17/14, Professional Misconduct, checked on October 31, 2026)
  • An advertisement must not include "a direct, indirect or implied testimonial by any patient, former patient or other person in respect of the Member's practice", nor "any references to third-party websites or publications that carry testimonials or endorsements of the Member." (College of Naturopaths of Ontario, Standard of Practice: Advertising, checked on October 31, 2026)
  • "A Member should not solicit or allow others to post testimonials about his/her practice on his/her page(s)." A member who becomes aware of breaching statements "should request the removal of any such statements". (College of Naturopaths of Ontario, Guideline: Advertising, checked on October 31, 2026)

Claims, cures and comparisons

  • The Standard rules out "a guarantee of the success of the service provided" and "a comparative or superlative statement about service quality, products or people". And: "Any reference to the cure of symptoms or diseases, or appealing to the public's fears does not meet the standard." (College of Naturopaths of Ontario, Standard of Practice: Advertising, checked on October 31, 2026)
  • Paragraph 26: "Making a claim respecting a drug, substance, remedy, treatment, device or procedure other than a claim that can be supported as reasonable professional opinion." Paragraph 27: "Permitting the advertising of the member or his or her practice in a manner that is false or misleading or that includes statements that are not factual and verifiable." (Ontario e-Laws, O. Reg. 17/14, Professional Misconduct, checked on October 31, 2026)
  • The guideline's checklist says to avoid "The use of expressions such as "will help" and "does relieve" which imply a guarantee". Its unacceptable items include "Claims that the services provided by a Member are superior to those provided by other regulated health professionals", "state of the art", "cutting edge", and treatment presented as "infallible, miraculous or a certain, guaranteed remedy". (College of Naturopaths of Ontario, Guideline: Advertising, checked on October 31, 2026)
  • What the guideline accepts: "Statements that refer to the benefits of naturopathy, and not to a particular Member or office." (College of Naturopaths of Ontario, Guideline: Advertising, checked on October 31, 2026)

Titles

Fees and introductory sessions

  • Advertisements "may: display or distribute a fee schedule" … "; provide information on the funding models or insurance plans accepted; indicate the forms of payment accepted." (College of Naturopaths of Ontario, Standard of Practice: Advertising, checked on October 31, 2026)
  • "Price information should be exact, with all fees and applicable taxes for services clearly identifiable, and any conditions or other variables to an advertised price or fee disclosed." (College of Naturopaths of Ontario, Guideline: Advertising, checked on October 31, 2026)
  • "Members are able to offer and advertise complimentary introductory or educational sessions that provide new/prospective patients with information about concepts of naturopathy, the practitioner, and treatments/modalities." "However, advertising should not encourage the unnecessary use of regulated health services or be misleading." (College of Naturopaths of Ontario, Guideline: Advertising, checked on October 31, 2026)

How we work within them: the kit gives a naturopathic clinic no request for ratings and no rating markup, and drops the common claim wording it recognises (listed below). With Ongoing Advisor, no change to your wording goes live until you approve it.

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What the kit does for naturopathic clinics

  • No review request. The College of Naturopaths of Ontario's advertising standard bans testimonials and "any references to third-party websites or publications that carry testimonials", so in our reading a link to your Google reviews is ruled out too.
  • Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
  • Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
  • Practitioner markup that keeps the doctor title only as your college allows it, with a note when it is left off.
  • The kit leaves out the offers of free services it can detect, an introductory session included, although the guideline lets you advertise "complimentary introductory or educational sessions": it cannot tell an educational session from an offer of treatment, so word yours from the guideline yourself.
  • Its LocalBusiness markup leaves out of sameAs the directory listings we matched to your clinic that show patients' ratings, your Google listing included, with a note, given the Standard's "any references to third-party websites or publications that carry testimonials".
  • It does not check for cure wording, for phrases such as "will help" and "does relieve", or for the title naturopathic physician. Read your condition and service pages for them yourself.

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Implementation kit

$950USD

One-off. No subscription.

  • Your site crawled and checked, up to 500 pages
  • An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
  • Paste-ready JSON-LD for what your pages show
  • Rewritten titles and meta descriptions where they need it
  • Priority fixes, in the order to make them
  • An llms.txt draft if yours is missing or incomplete
  • PDF export you can hand to whoever owns the site

What's included in the implementation kit

Start with the free scan

Audit + Advisor

$1,500USD

One-off. No subscription.

  • Everything in the implementation kit, AI visibility check included
  • A 45-minute call once your kit is ready, to go through it together
  • Bring whoever maintains the site
  • A re-check about 30 days later: your site audited again and the AI visibility check run again
  • A written "what changed" after the re-check: what is fixed, what is new, and what to do next

What's included in Audit + Advisor

Start with the free scan

Ongoing Advisor

$600USD / month

3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.

  • The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
  • Your site re-audited every month
  • A written review each month: what changed since last month and the next three things to do
  • A 30-minute call each month
  • The Starter plan: mention tracking, your locations and the AI visibility check on your audits

For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.

What's included in Ongoing Advisor

Ask about Ongoing Advisor

Works with Wix, Squarespace and WordPress

Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.

Your fixes stay yours

The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.

Questions from naturopaths

Can our site link to our Google rating?

Our reading is no. The College's advertising standard rules out "any references to third-party websites or publications that carry testimonials or endorsements of the Member." A link to a page of patient ratings reads to us as such a reference. The kit adds no rating link and no request for ratings. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can a page say naturopathy treats a named condition?

Not as a cure: the standard says "Any reference to the cure of symptoms or diseases, or appealing to the public's fears does not meet the standard." The regulation allows only a claim "that can be supported as reasonable professional opinion." The guideline accepts "Statements that refer to the benefits of naturopathy, and not to a particular Member or office." It also lists expressions such as "will help" and "does relieve" among those to avoid. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

How should our naturopaths write the doctor title?

With the restricted title right after the name, as in "Dr. Mary Smith, ND". RHPA s. 33 (1.1)/(1.2) says a naturopath "shall not use the title "doctor" in written format without using the phrase, "naturopathic doctor", immediately following his or her name." The College's Use of Title page lists Naturopath, Naturopathic Doctor, Naturopathe and Docteur en naturopathie. The kit keeps the doctor title on a naturopath's name only in that form, with ND or naturopathic doctor right after the name, as the College's example does, and only when every address the kit reads shows the clinic is in Ontario (otherwise the kit leaves it off and says why). (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our naturopaths call themselves naturopathic physicians?

No. The Restricted Titles standard rules out other restricted titles "(i.e. physician, osteopath, naturopathic physician etc…)". Nor a designation added after ND: its example "Dr. Mary Smith, ND, FABNO is not currently permitted". (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we advertise an introductory session at no fee?

The guideline says "Members are able to offer and advertise complimentary introductory or educational sessions that provide new/prospective patients with information about concepts of naturopathy, the practitioner, and treatments/modalities." It adds: "However, advertising should not encourage the unnecessary use of regulated health services or be misleading." The kit leaves such offers out of its own wording. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our site list our fees?

Yes. The standard says advertisements "may: display or distribute a fee schedule", give the insurance plans accepted and the forms of payment accepted. The guideline: "Price information should be exact, with all fees and applicable taxes for services clearly identifiable, and any conditions or other variables to an advertised price or fee disclosed." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

See whether AI engines name your clinic.

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