When a parent asks an AI assistant where to book a child's eye exam, does your clinic come up?

Questions our scan asks about optometry clinics

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

• "Can you recommend an optometrist in Windsor?"
• "I need an optometrist near LaSalle. Who should I see?"
• "What should I look for when choosing an optometrist in Windsor, and who would you suggest?"
• "Which clinic in Windsor offers eye exams for children?"

What we check for optometry clinics

• In the implementation kit: Person markup for the optometrists named on your site, keeping the OD or other letters your site writes after a name, and the doctor title before it, which RHPA s. 33 allows an optometrist, when every address the kit reads shows the clinic is in Ontario (otherwise the kit leaves it off and says why).
• In the implementation kit: MedicalBusiness markup for your clinic when your site or the category you saved shows optometry. It does not write schema.org's Optometric or Optician types (schema.org defines Optician as a store that sells glasses). With your clinic's details on file (Audit + Advisor and Ongoing Advisor), the business markup already on your site, Optometric included, is compared field by field with your details.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

Your college's advertising rules, and how we work within them

The College of Optometrists of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

How we work within them: the regulation's ban on "a testimonial or comparative or superlative statements" reaches your website, so the kit gives an optometry clinic no request for ratings and no rating markup. With Ongoing Advisor, each change to your wording comes to you to approve first.

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What your site should tell patients

Facts patients need, from official pages. Words in quotation marks are the page's own; the rest is our summary.

• "Children and youth 19 years old or younger are eligible for … 1 major eye exam (for vision and general eye health) every 12 months" plus "any minor assessments needed". (Government of Ontario, What OHIP covers, checked on October 31, 2026)
• "If you are 20 years old or older, and you have an eligible medical condition affecting your eyes, OHIP will cover: 1 major eye exam for you once every 12 months" and "2 additional follow-up minor assessments". The page lists the conditions, among them diabetes, glaucoma, cataract, and retinal and corneal disease. (Government of Ontario, What OHIP covers, checked on October 31, 2026)
• "If you are 65 years and older and you do not have an eligible medical condition affecting your eyes, OHIP will cover: 1 major eye exam for you once every 18 months and 2 additional follow-up minor assessments." (Government of Ontario, What OHIP covers, checked on October 31, 2026)
• "Eye exams are not covered by OHIP for most adults between 20-64 years old." (College of Optometrists of Ontario, Frequently Asked Questions, checked on October 31, 2026)
• In an OHIP-insured exam, optometrists must "outline any additional fees and explain what they are for", and "Additional testing and screening is not a condition of receiving the standard, OHIP-insured eye exam." (College of Optometrists of Ontario, Frequently Asked Questions, checked on October 31, 2026)

Say on your site who OHIP covers for an eye exam, what you charge an adult it does not cover, and what any extra test costs and is for.

What the kit does for optometry clinics

• No review request. The College of Optometrists of Ontario says "there continue to be prohibitions on the use of testimonials, superlatives, and comparatives", and that websites are advertising.
• Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
• Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
• As a caution, the kit leaves out the offers of free services it can detect, a "Free eye exam" among them, although the College's guideline permits promotions that are truthful and verifiable: we found no College text on such an offer. The kit does not catch every wording, so check your pages.
• In the kit's wording, any sentence calling an optometrist "a specialist" is left out; a sentence saying one is not "a specialist" is kept.
• The kit does not check that a title is "optometrist" or "doctor of optometry", or what education a bio names. Check your team page for them yourself.

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Questions from optometrists