When patients ask ChatGPT for a physiotherapist near them, does it name your clinic?

Questions our scan asks about physiotherapy clinics

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

• "Can you recommend a physiotherapist in Ottawa?"
• "I need a physiotherapist near Kanata. Who should I see?"
• "What should I look for when choosing a physiotherapist in Ottawa, and who would you suggest?"
• "Which clinic in Ottawa offers pelvic floor physiotherapy?"

What we check for physiotherapy clinics

• In the implementation kit: Person markup for the physiotherapists we find on your site, with the credentials your site writes beside their name, such as PT or FCAMPT. It copies them in your site's order and does not check that order against the College's titles standard (its example is in the rules below).
• In the implementation kit: your booking system, when we find it on your site (Jane App, Cliniko, Acuity Scheduling, Calendly, Mindbody, SimplePractice, Noterro or Owl Practice), so the kit's review steps are written for it.
• With your clinic's details on file (Audit + Advisor and Ongoing Advisor): MedicalClinic markup for your clinic in the kit, in place of a generic LocalBusiness, and the LocalBusiness, MedicalClinic or Physiotherapy markup already on your site compared field by field with those details.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

Your college's advertising rules, and how we work within them

The College of Physiotherapists of Ontario's rules for advertising in Ontario. Words in quotation marks are the College's own; the rest is our summary. Each links to the page it comes from.

How we work within them: the kit leaves out the common claim wording it recognises (below); no word list catches every phrasing, so read its wording against these rules. With Ongoing Advisor, any change to your wording comes to you to approve before it goes live, since the Standard has you review advertising placed on your behalf.

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What your site should tell patients

Facts patients need, from official pages. Words in quotation marks are the page's own; the rest is our summary.

• "You do not need a referral to receive care at a Community Physiotherapy Clinic." (College of Physiotherapists of Ontario, Government-funded (OHIP) physiotherapy, checked on October 31, 2026)
• Government-funded physiotherapy, "With a valid health card": "Seniors, 65 years or older"; "Youth, 19 years or younger"; "People of any age after an overnight hospital stay or an outpatient/day surgery procedure (within the last 12 months) for a condition requiring physiotherapy". And "Health card not required: Recipients of the Ontario Works or the Ontario Disability Support Program (ODSP)". (College of Physiotherapists of Ontario, Government-funded (OHIP) physiotherapy, checked on October 31, 2026)
• Ontario's own page gives the same list and adds long-term care residents aged 18 or older. It says: "If your situation is not listed above, the government will not cover your physiotherapy." And: "Once you've found a clinic, you will be assessed to determine if you qualify." (Government of Ontario, Get physiotherapy, checked on October 31, 2026)
• For care outside the government-funded program: "Depending on your circumstances, a doctor or nurse practitioner may refer you to physiotherapy. Otherwise you can seek physiotherapy services independently." (College of Physiotherapists of Ontario, What is physiotherapy, checked on October 31, 2026)
• "If you are planning to use health insurance, remember to visit your insurance company's website to make sure the physiotherapist is covered. If the physiotherapist is not covered by that insurance company, you will not be able to use your benefits and will need to pay the full cost of treatment." (College of Physiotherapists of Ontario, What is physiotherapy, checked on October 31, 2026)
• For car accident claims, Ontario's Statutory Accident Benefits Schedule (O. Reg. 34/10) lists "a physiotherapist" as a "health practitioner". (Ontario e-Laws, O. Reg. 34/10, checked on October 31, 2026)
• For WSIB claims, the musculoskeletal program of care is "the mandatory first line of care for musculoskeletal injuries", and its primary providers are "(chiropractor, physiotherapist, physician, nurse practitioner)". (WSIB, Musculoskeletal program of care FAQ, checked on October 31, 2026)

Say plainly on your site which of these apply at your clinic: whether it is a Community Physiotherapy Clinic, and whether you see patients under WSIB or car accident claims.

What the kit does for physiotherapy clinics

• Steps for asking patients for a Google review, written for your booking system when we find it on your site (Jane App, Cliniko, Acuity Scheduling, Calendly, Mindbody, SimplePractice, Noterro or Owl Practice).
• A ready-to-send review request with your Google review link, when we match your Google listing with confidence.
• With them, the kit adds: Use this only if everyone who treats patients at your clinic is a physiotherapist; other professions' colleges restrict review requests. The College of Physiotherapists of Ontario's advertising FAQ allows genuine, unpaid testimonials; it does not speak to asking for reviews, so check its current standard before you send this, keep requests neutral and never offer anything for one. The kit leaves out the common claim wording it recognises (such as claims of superiority, of a special field of practice or of results, giveaways, patient praise and the doctor title); no word list catches every phrasing, so check the rest of your wording against your college's current standard. (Rules checked on October 31, 2026. We are not your regulator and this is not legal advice.)
• If your site also names a practitioner or a service of another health profession, such as an RMT (written RMT or R.M.T.), a massage therapy or chiropractic page, a service card that says only "Massage" or "Acupuncture", osteopathy, a psychologist, a physician or a medical or walk-in clinic, or mentions another health profession in a page title or heading, even in passing ("When to see a chiropractor"), the kit leaves the review steps out, keeps its wording to the strictest of the professions' rules, and says why: their colleges' rules on reviews differ. It also leaves them out when neither your clinic's category nor your page titles name its profession, when the addresses the kit reads do not all show the clinic is in Ontario, and when your site names veterinary care.
• Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, offers of free services and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
• Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
• Practitioner markup without the doctor title on a practitioner's name, with a note saying why.

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Questions from physiotherapists