When someone asks an AI assistant to help them find a therapist, is your practice one it names?

When ChatGPT or Gemini is asked for help finding a therapist for anxiety, grief or a relationship, its answer names a few practices. Get Indexed asks AI engines questions of that kind about your town, shows you whether your practice is among them and who is named instead, and lists the fixes for your site. The College of Registered Psychotherapists of Ontario revised its standards in December 2025, and they treat a "five-star rating" as a review and a review as a "type of testimonial"; a practice with psychologists answers to a second college too. This page sets out both, with their sources.

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Questions our scan asks about psychotherapy and psychology practices

These are examples of the questions our scan and audit put to AI engines, written with your own service and town. They are not a claim about how patients search.

"Can you recommend a psychotherapist in Kingston?"
"I need a therapist near Napanee for anxiety. Who should I see?"
"What should I look for when choosing a psychotherapist in Kingston, and who would you suggest?"
"Which clinic in Kingston offers couples counselling?"

What we check for psychotherapy and psychology practices

In the implementation kit: Person markup for the practitioners named on your site, without the doctor title on a psychotherapist's name, PhD or not. On a psychologist's name the kit keeps the title only when your site writes Psychologist and a doctoral degree (PhD, PsyD or DPsych) with the name or role, and otherwise leaves it off and says why. The kit cannot check the College's register, so confirm each psychologist's registration before the title goes live.
With your practice's details on file (Audit + Advisor and Ongoing Advisor): LocalBusiness markup for your practice in the kit. Save a category such as psychotherapy, which the kit reads as psychotherapy.

What the free scan and every paid audit read for any clinic is on our page for clinics. How we measure AI visibility.

Star ratings, voting badges and review links

The CRPO's standards define a review as "A type of testimonial, generally collected and posted by third-party internet sites", and "Reviews include statements as well as rankings and ratings". Third-party ones may exist "provided registrants do not request them to do so and provided registrants do not influence which reviews or endorsements are published."

Its article on community voting adds that a registrant who has "linked their advertising directly to a third-party rating or review site" may be acting inappropriately, and that registrants should not "ask clients to write a review" or "ask clients to vote for a registrant or their practice in a contest or 'best of' survey".

Our reading: a therapy practice's site carries no Google rating widget, no star average, no link meant to send visitors to your ratings, and no "Best of" badge from a local poll. The kit asks no client to rate you or to vote for you.

If your practice has psychologists

Psychologists, psychological associates and behaviour analysts answer to the College of Psychologists and Behaviour Analysts of Ontario, whose rules are listed below with the CRPO's. Its regulation rules out "any claim, whether express or implied, that the member is a specialist" and "a testimonial by a client or former client or by a friend or relative of a client or former client".

The doctor title differs between the two colleges. A psychotherapist may not use it when offering or providing health care, PhD or not. Standard 6.1 (d) of the CPBAO allows it to a psychologist registered on a doctoral degree, or one who later received a recognized doctorate, and not to psychological associates or behaviour analysts.

The kit names no psychology profession of its own. A practice whose category names psychology, or the titles of two of its pages name psychologists or a psychology practice, and none names psychotherapy, is read as a psychology practice: its kit names the CPBAO and the regulation quoted above, and follows the strictest rules it has: no request for ratings, and none of the claims listed below. A practice whose site names psychotherapy is read as a psychotherapy practice and follows the CRPO's flags, under which a free initial consultation is kept; we could not confirm the CPBAO's position on free consultations, so check that line against its standards if a psychologist offers one.

Your college's advertising rules, and how we work within them

The College of Registered Psychotherapists of Ontario's rules for advertising in Ontario, and the law's. Words in quotation marks are the source's own; the rest is our summary. Each links to the page it comes from.

Testimonials, ratings and voting

Paragraph 30 makes it professional misconduct: "Using a testimonial by a client, former client or other person in the advertising of the member or his or her practice." (Ontario e-Laws, O. Reg. 317/12, Professional Misconduct, checked on October 31, 2026)
Standard 6.2.2: "Registrants do not request or solicit testimonials or use them in their advertising." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
The definitions: "Review: A type of testimonial, generally collected and posted by third-party internet sites" … "Reviews include statements as well as rankings and ratings", such as a "five-star rating" or "top three psychotherapists in the city." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
The commentary: "Testimonials from clients, former clients, or other persons regarding a registrants' practice are not permitted in advertising." Third-party reviews may exist "provided registrants do not request them to do so and provided registrants do not influence which reviews or endorsements are published." And "registrants are expected not to advertise or promote third-party reviews or endorsements of themselves". (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
A registrant who has "linked their advertising directly to a third-party rating or review site" may be using a testimonial inappropriately. Registrants should not "ask clients to write a review" or "ask clients to vote for a registrant or their practice in a contest or 'best of' survey". An award such as "Voted Best Psychotherapy Clinic" is inappropriate. (College of Registered Psychotherapists of Ontario, Advertising: testimonials, endorsements and community voting awards, checked on October 31, 2026)

Claims and areas of practice

Standard 6.2.1: "Registrants ensure their advertising is truthful, accurate, factual, and verifiable." 6.2.4: when advertising, registrants do not "Promise a result that cannot be delivered; Use comparisons to others, superlatives, or suggest that their practice is unique; Appeal to a person's fears." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
Examples the standards call inappropriate: "You'll get the job you always wanted." "The best therapy available." "The most caring treatment." "Avoid being alone, come in for therapy." "best psychotherapist in Toronto" "fastest path to stability" (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
Standard 6.2.7: "Registrants advertise an area of practice only if they have verifiable training in that area of practice." They "must not exaggerate the conditions they can treat or the modalities they are competent to use", and "Some specialized issues (e.g., addictions, eating disorders, etc.) may require advanced training beyond entry-to-practice requirements." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)

Specialization and titles

Standard 1.2.3: terms of specialization only if "earned, conferred by a recognized credentialing body, and meet established standards and if prominence is given to the registrant's regulated title." And: "At this time, the College has not established a program to formally recognize and confer specialty designations." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
Paragraph 34: "Inappropriately using a term, title or designation indicating or implying a specialization in the profession." (Ontario e-Laws, O. Reg. 317/12, Professional Misconduct, checked on October 31, 2026)
Standard 1.2.5: "Registrants do not use the title "Doctor," including any associated abbreviations, when offering or providing healthcare services, including psychotherapy." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
Standard 1.2.2 requires the regulated title, with "prominence to this title above any other qualification". The commentary: "The Psychotherapy Act, 2007, restricts the use of the titles "Psychotherapist," "Registered Psychotherapist," and "Registered Mental Health Therapist," as well as the French equivalents and abbreviations of these titles." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
RHPA s. 33 (1); neither s. 33 (2) nor O. Reg. 201/23 exempts psychotherapists (O. Reg. 201/23, Use of Doctor Title: https://www.ontario.ca/laws/regulation/230201): "Except as allowed in the regulations under this Act, no person shall use the title "doctor", a variation or abbreviation or an equivalent in another language in the course of providing or offering to provide, in Ontario, health care to individuals." (Ontario e-Laws, Regulated Health Professions Act, 1991, checked on October 31, 2026)

Fees and free consultations

Standard 6.1 commentary: "Registrants may provide free initial consultations without further obligation and must provide the service promised and as advertised. For example, registrants must not offer an "hour" of therapy assuming that clients know this means 50 minutes." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)
"Registrants also may not offer a discount or rebate to a client for prompt payment of fees, nor charge more than the registrant's usual fee for a service where a third party is paying for the service. Registrants may accept payment on a sliding scale". Promotional rates are allowed if "clients understand promotional rates are for a fixed term and that they are provided access to the general fee schedule prior to the onset of any services". (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)

Who answers for your website

Standard 6.2.6 makes registrants responsible for advertising placed by others, "marketing consultants" included. 6.2.5: "Websites or social media accounts owned by registrants shall be clearly labelled as such." (College of Registered Psychotherapists of Ontario, Professional Practice Standards (revised December 2025), checked on October 31, 2026)

Psychologists: the College of Psychologists and Behaviour Analysts of Ontario

Section 6 (1): an advertisement must not contain "(a) anything that is false or misleading", "(b) claims of uniqueness or special advantage that are not supportable by existing scientific evidence", "(c) any claim, whether express or implied, that the member is a specialist" or "(e) a testimonial by a client or former client or by a friend or relative of a client or former client". (Ontario e-Laws, O. Reg. 194/23, General, checked on October 31, 2026)
Standard 6.3 (e): "Testimonials may not be used to promote a registrant's practice". (College of Psychologists and Behaviour Analysts of Ontario, Standards of Professional Conduct 2024, checked on October 31, 2026)
"As the College doesn't issue specialist designations, registrants may not claim specialization. They may indicate the focus of their practice, specify that their services are limited to certain activities, or highlight areas of expertise." A recognized qualifier such as "Clinical Neuropsychologist" is allowed; "sport psychologist" is not. (College of Psychologists and Behaviour Analysts of Ontario, Standards of Professional Conduct 2024, checked on October 31, 2026)
Standard 6.1 (d) allows the "Doctor" title only to a Psychologist registered on a doctoral degree, or one later awarded a recognized doctorate; Psychological Associates and Behaviour Analysts may not use it. 6.1 (f): "Registrants may not reference professional association memberships in titles or service descriptions." (College of Psychologists and Behaviour Analysts of Ontario, Standards of Professional Conduct 2024, checked on October 31, 2026)
Standard 15.1 (c): "Rates for services should remain consistent across payers, although registrants may offer pro bono services or sliding scale fees". (College of Psychologists and Behaviour Analysts of Ontario, Standards of Professional Conduct 2024, checked on October 31, 2026)

How we work within them: Standard 6.2.6 makes you responsible for what "marketing consultants" place for you, and that includes our wording. With Ongoing Advisor nothing goes live until you approve it, and the kit gives a therapy practice no request for ratings or votes and drops the common claim wording it recognises (listed below).

We are not your regulator and this is not legal advice; your college's current standard is the authority.

What the kit does for psychotherapy and psychology practices

No review request. The College of Registered Psychotherapists of Ontario's standard says "Registrants do not request or solicit testimonials", and it counts online reviews and star ratings as testimonials.
Rewritten titles and descriptions, FAQ markup and service names leave out the common claim wording the kit recognises, such as claims of superiority, titles the college has not authorized, wording that quotes patients or shows their ratings and promises of results. Some of these are the College's rules (linked above); others the kit leaves out as a caution. No word list catches every phrasing, so check the rest of the kit's wording against the College's current standard.
Your clinic's name, address and phone number as the kit has them, and street addresses written the usual way, are not read as claim wording. When your clinic's name itself includes a word of that kind, the kit keeps it and says so, and when it leaves out a rewritten title or description or a page of its llms.txt draft, it says how many and why.
Practitioner markup without the doctor title on a practitioner's name, with a note saying why.
The kit keeps a free initial consultation in its wording for a psychotherapy practice, as Standard 6.1 allows. It does not check that the offer says how long a session is, so state that yourself.
It does not check that the areas of practice your pages name match each practitioner's training, or for wording that appeals to fears. Read your service pages against Standard 6.2 yourself.
Its LocalBusiness markup names in sameAs none of the listings we matched that show ratings, your Google listing among them, and says so, given the College's article on a registrant who has "linked their advertising directly to a third-party rating or review site".

Every section of the kit, and when it appears: what is in the implementation kit. To have the fixes made for you: how the advisor works.

Three ways to work with us

Implementation kit

$950USD

One-off. No subscription.

Your site crawled and checked, up to 500 pages
An AI visibility check: up to 5 questions about a business like yours, put to every engine 3 times each, with live web search where we can switch it on (all but Gemini, for now) and from memory where the engine can answer without searching (all but Perplexity), and whether each answer named you
Paste-ready JSON-LD for what your pages show
Rewritten titles and meta descriptions where they need it
Priority fixes, in the order to make them
An llms.txt draft if yours is missing or incomplete
PDF export you can hand to whoever owns the site

What's included in the implementation kit

Start with the free scan

Audit + Advisor

$1,500USD

One-off. No subscription.

Everything in the implementation kit, AI visibility check included
A 45-minute call once your kit is ready, to go through it together
Bring whoever maintains the site
A re-check about 30 days later: your site audited again and the AI visibility check run again
A written "what changed" after the re-check: what is fixed, what is new, and what to do next

What's included in Audit + Advisor

Start with the free scan

Ongoing Advisor

$600USD / month

3-month minimum. Month to month if you bought the kit or Audit + Advisor in the last 60 days.

The fixes made on your website for you every month, as his own user on your site (recommended) or through a login you share with him in 1Password (changes to your wording or structured data come to you to approve first)
Your site re-audited every month
A written review each month: what changed since last month and the next three things to do
A 30-minute call each month
The Starter plan: mention tracking, your locations and the AI visibility check on your audits

For clinics that want the changes made for them, month after month. Set up by conversation, not at checkout.

What's included in Ongoing Advisor

Ask about Ongoing Advisor

Works with Wix, Squarespace and WordPress

Most fixes need no developer. The scan and the kit read your public pages, so they work whatever your site is built with. When your pages show they were made with WordPress, Squarespace, Wix or Webflow, the kit says where in that builder to paste each block of code. Or have the fixes made for you with Ongoing Advisor.

Your fixes stay yours

The work is done in your own accounts: your website and your Google Business Profile. None of it depends on us to keep working. If you stop, every fix stays where it was made, on your own site and profile.

Questions from psychotherapists and psychologists

Can our practice's site show its Google star average?

No. The CRPO's standards say "Reviews include statements as well as rankings and ratings", and that "registrants are expected not to advertise or promote third-party reviews or endorsements of themselves". The kit adds no rating markup and no request for ratings. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we show a "Best of" badge from a local poll?

No. The CRPO's article on community voting says registrants should not "ask clients to vote for a registrant or their practice in a contest or 'best of' survey", and names "Voted Best Psychotherapy Clinic" as inappropriate. Standard 6.2.4 also rules out superlatives. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can a psychotherapist with a PhD use the doctor title?

No. Standard 1.2.5 says "Registrants do not use the title "Doctor," including any associated abbreviations, when offering or providing healthcare services, including psychotherapy." The PhD may still be shown as a degree. A psychologist registered on a doctoral degree is a different case, under the CPBAO's Standard 6.1 (d). (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can we offer a free first consultation?

For psychotherapy, yes. The CRPO's Standard 6.1 commentary says "Registrants may provide free initial consultations without further obligation and must provide the service promised and as advertised." It gives the example that registrants "must not offer an "hour" of therapy assuming that clients know this means 50 minutes." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our site list every condition our therapists see?

Only the areas each one has training in. Standard 6.2.7 says "Registrants advertise an area of practice only if they have verifiable training in that area of practice." The commentary adds that "Some specialized issues (e.g., addictions, eating disorders, etc.) may require advanced training beyond entry-to-practice requirements." (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

Can our psychologists describe their focus, such as work with children?

Yes, as a focus, not a claim to be a "specialist". The CPBAO's standards say registrants "may indicate the focus of their practice, specify that their services are limited to certain activities, or highlight areas of expertise." A recognized qualifier such as "Clinical Neuropsychologist" is allowed; "sport psychologist" is not. (Our reading of the sources on October 31, 2026. We are not your regulator and this is not legal advice; your college's current standard is the authority.)

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